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                                          RESEARCH PROJECT WASEDA UNIVERSITY.2006-2007■



  
 
    ■■ABOUT TRY 
   
    ■□“TEST” in IDEO

    Each card has a photo on one side that is provocative and a short discussion 
    of a key issue on the back. 
    E.g. “Be Yo ur Customer”. 
    It says How: Ask the client to describe or enact their typical customer's 
    experience. 
    Then Why : This is a helpful way to reveal client's perceptions, etc. 

    ■□MORE INFORMATION FOR PRESENTATION 
    □□> PDF/DATA FORMAT
    
     
   





 
 
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    ■■■□ABOUT IDEO 
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