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                                          RESEARCH PROJECT WASEDA UNIVERSITY.2006-2007■



  

     ■■ABOUT LOOK 
    
    
     □IDEO METHOD CARDS*

     What is the “IDEO method cards”? 
     It’s a design tool meant to help you explore new approaches and develop your own.

     Why people use the “IDEO method cards”?
     IDEO help companies innovate.  Key to our success as a design and innovation firm 
     is the insights we derive from understanding people and their experiences, behavior, 
     perception, and need. 

     How to use the “IDEO method cards”?
     IDEO method cards show 51 of the methods we use to inspire great design and keep 
     people at the center of our design process.  Each card describes one method and 
     includes a brief story about how and when to use it.  The cards are divided into 
     four categories Learn, Ask, and Try making it easy to reference, browse, sort,
     and share the cards. 

     Who use the “IDEO method cards”?
     Included in clients, colleagues, students, and teachers.  
     The “IDEO method cards” are intended as inspiration for practicing and aspiring 
     designer, as well as those seeking a creative spark in their work.


    ■■□ About LOOK Cards
    
 
    □ Card1
    NO.1: Shadowing   
    □ Card2
    NO.2: A DAY IN the Life

 

    ■■■ LEARN>> >
    ■■■ LOOK>>> >
    ■■■ ASK>>>> > 
    ■■■ TRY>>>　>     
    ■■■ PRESENTATION>>>　> 
  
    ■■■□ABOUT IDEO 
    ■■■■■ CONCLUSION>>　>