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■INFORMATION DESIGN【INFORMATION OF WHAT IS IDEO】
IDEO helps companies innovate. Key to our success as a design and innovation
firm are the insights we deriver from understanding people & their experiences,
behaviors, perceptions, and needs.
IDEO Method Cards show 51 of the methods we use to inspire qreat design and keep
people at the center of our design process. Each card describes one method and
includes a brief story about how and when to use it . The cards are divided into
four categories Learn, Look , Ask, and Try making it easy to reference, browse,
sort,and share the cards.
■【HISTORY OF IDEO】
History of IDEO
-About David Kelly
Kelly is one of the most powerful people in Silicon Valley.
In1975,Kelly joined the Stanford University program in product design.
But he gave up writing his Ph.D thesis.
-Starting
Kelly went on to fom and run David Kelly Design for the next dcade.IDEO started in 1991
when David Kelly Design merged with two companies: ID Two,led by renowned designer Bill
Moggridge, and Matrix, started by Mike Nuttall.
-Naming
The name came to life when Bill Moggridge scanned his dictionary for suitable name and
liked “ideo-”( a Greek word which meant”idea”)as it formed the foundation of many
important combined words such as ideology and ideogram.
-Concurrent Engineering
IDEO thus pioneered the design version of “Concurrent Engineering”
-a fusion of art engineeringto produce aesthetically pleasing products that were also
technially competent.
-Major clients
Major IDEO clients included Apple Computer, AT&T, Samsung,Philips, Amtrak, Steelcase,
Baxter International, NEC Corp.In 1990s, IDEO won more industry awards than any other
design firmworldwide.
-Locations
In the late 1990s, IDEO employed over 300 staff and maintaintained desgn centers in Boston,
Chicago,SanFrancisco,London,Palo Alto,Grand Rapids,New York,Milan,Tel Aviv and Tokyo.
The sites were chosen for their stimulating locations.
Although, all centers operated independently, seeking business locally,
they exchanged a high volume of e-mail and often share talent as needed.
-Revenue
IDEO’s fees generally ran from as little as $40,000 to $1 million ?
It’s depending on the scope of the project.
-Methods
1.Observation
-User observations are the starting point for every design program.
While Human Factors specialists lead the effort, all IDEO designers are seasoned observaers
of people and how they interact with the world.
2.Brainstorming
-“The best way to get a good idea is to get a lot of ideas.”-Linus Pauling
Brainstorming at IDEO is part art, part science.The rules are stenciled on the walls:”
Be Visual. Defer judgement.Encourage Wild ideas.Build on the Idea o Others.Go for Quantity.
One Conversation at a time
3.Prototyping
-Prototyping is the language of innovation and a way of art life ar IDEO.
4.Implementation
-Implementation completes the cycle of ideation to drive the concept to its final from.
All the possibilities have been evaluated, the prototypes validated and refined,
and what’s left is to do it.
-Process
．Deep Dive
-Brainstorming
．Imersion
．Fail often to succeed
．Vision of concurrent engineering
About Learn Cards
Card1
-various drinks
-various design(different colors, different sizes of bottles)
Card2
-two countries
-two cultures
-two behaviors
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