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                                          RESEARCH PROJECT WASEDA UNIVERSITY.2006-2007■




    ■■□ABOUT ASK 

    ■□Draw the experience
    How >
    Ask participants to visualize an experience through drawings and diagrams
    Why >
    This can be a good way to debunk assumptions and reveal how people conceive of
    and  order  their experience or activities.
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    By  asking  people to /draw your  money,/ 
    the IDEO team designing an online bank 
    was able to discern people s attitudes towards their finances.
     
    
    ■□Cognitive Maps
    HOW >
    Ask  participants to map an existing or virtual space and show how they 
    navigate it.
    WHY >
    This is a useful way to discover the significant  elements, pathways, and other
    spatial behavior associated with a real or virtual environment.
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    Mapping how they  occupy  or pass through different zones of the city, the 
    IDEO team asked bike messagers to indicate where water oases are located and 
    how they reach them.

    ■□Conceptual  landscape
    HOW >
    Diagram , sketch, or map the aspects of abstract social and behavioral 
    constructs or phenomena.
    WHY >
    This is a helpful  way  to understand people/s mental models of the 
    issues related  to the design problem.
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    Designing an online university, the IDEO team illustrated the different 
    motivations, activites, and values the prompt people to
    go back to  school. 
    

    ■□Five Whys
    HOW >
    Ask/ why/ qestions in response to five  consecutive answers.
    WHY >
    This exercise forces people to  examine  and express the underlying
    reasons for their behavior and attitudes.
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    Five  Whys /  was used  when interviewing dieting women around  the us 
    to understand their attitudes and behaviors around weight loss.
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    THANK YOU FOR YOUR KIND ATTENTION !


    



 
 
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